Lecture "Digital Thinking." – Link- & Filmlist
As a summary of the lecture, held at BBDO Düsseldorf, here are the links of all examples and some of the case-study-movies.
We hope you enjoyed the lecture!
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Narration:
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Interaction - negative example:
Interaction – positive examples:
Useful example of augmented reality technology:
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Change thinking:
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Multidimensional:
http://acnewindows.globalinn.com/_demo/gnuf/index_demo.htm (On a Mac? Open with firefox!)
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Classic (but still very good) idea:
"Digital" idea (also very good!):
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Cases:
Evian:
Daniel Libeskind Website:
Mercedes-Benz ConceptFASCINATION
Baltika:
Mercedes-Benz IAA 2007:

